http://webtogs.disqus.com/Webtogs blog - The Outdoors. Online.enSun, 01 Apr 2012 14:08:18 -0000http://tog-blog.co.uk/2007/10/08/the-future-of-ecommerce-where-next/#comment-483036297<p>Shared or barter commerce might be good candidates as well.</p>saraSun, 01 Apr 2012 14:08:18 -0000http://tog-blog.co.uk/2007/10/08/the-future-of-ecommerce-where-next/#comment-6048846<p>social bookmarking definitely got popular...</p>web designFri, 06 Feb 2009 12:44:11 -0000http://tog-blog.co.uk/2007/10/08/the-future-of-ecommerce-where-next/#comment-412511157<p>Tried house of fraser.<br>The banner area is nice and clean, and I'm really impressed with the zoom feature. You can even see the stitching on the shirt collars! :-)</p>Mark RoweSun, 02 Mar 2008 12:20:43 -0000http://tog-blog.co.uk/2007/10/08/the-future-of-ecommerce-where-next/#comment-412511150<p>Thanks Paul - a great article yourself actually on the usability of House of Fraser. With those points in mind, you do indeed need to provide different browsing and exploring options for different people at different times. In our mind, this means having these available so that people can be flexible in how they interact and explore, as we can't read their minds (not literally!) until they start doing something on the site.</p><p>Going outside of the traditional methods of exploring (category nav, attribute filtering, and search), we've been playing with a few ideas - but more for phase 2 to be honest.</p><p>On getting the basics right - we "hope" we're on the right track and definitely read everything we could get our hands on. If you fancy doing a usability review on us - we'll be more than happy :-)</p>PhilipWed, 17 Oct 2007 11:00:15 -0000http://tog-blog.co.uk/2007/10/08/the-future-of-ecommerce-where-next/#comment-412511159<p>A good post Philip, and I'm very much in agreement. Likewise I have been involved in the e-commerce industry for a long time (around 1999) at which time I joined Littlewoods Shop Direct as part of their 1st e-commerce team, and it certainly provided fanstastic experience and insight as the e-commerce industry developed over the following 6/7 years.</p><p>Now providing clients of my user experience agency PRWD with the knowledge and experience gained over this period, I would add a few additional points which we aim to introduce to ensure our clients are innovating in the e-commerce industry:</p><p>1) developing transactional sites with persuasion architecture in mind (a good example of this is the new House of Fraser e-commerce site, which I have recently posted a user experience review of(<a href="http://www.paulrouke.co.uk/2007/10/08/house-of-fraser-finally-goes-transactional-is-it-a-user-experience-triumph/)" rel="nofollow noopener" target="_blank" title="http://www.paulrouke.co.uk/2007/10/08/house-of-fraser-finally-goes-transactional-is-it-a-user-experience-triumph/)">http://www.paulrouke.co.uk/...</a> <br>2) tailoring the site content and navigation to appeal to various browsing behaviours ie. hunters, followers, methodical shoppers etc<br>3) providing intelligent, user friendly and interactive product filtering functionality to allow visitors to browse your shopping range outside of the traditional category/sub-category methods</p><p>Finally referring back to your trends, point 4 on getting the basics right, as you say is probably the most important, in particular ensuring that checkout processes have been given significant consideration to best practise methodologies and user testing where possible to ensure abandonment rates are minimised as much as possible.</p><p>A great post Philip, and continued success in the development of the Webtogs website..</p>Paul RoukeSun, 14 Oct 2007 12:22:46 -0000